Cairn Oil & Gas, Vedanta Ltd.: GRASSROOTS COMMUNICATION THROUGH FOLK ART

Cairn, an oil and gas company, used performance to reach key communities in rural India.

Summary

After the first round of Open Acreage Licensing Policy (the flagship program by government of India to allocate oil exploration blocks to companies), Cairn India won 41 new blocks, which include adjacent acreages to the Barmer block. The first step to start its 12K crore investment in the new area was to get environment clearance that required consent from the local community. While Cairn's operations in Barmer has resulted in a robust social and economic development, there was still resistance from the local community which hindered our attempt to obtain environment clearance.

While working among local communities...

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