Chipotle Mexican Grill: Chipotle Freeting - Winning the Men's professional basketball championship

Chipotle, a restaurant chain, promoted its free delivery during the Men's Professional Basketball Championship in the US, despite not being a sponsor, by Tweeting whenever announcers said the word free.

Chipotle needed to promote its free delivery offer during the men's professional basketball championship in a bid to promote its in-app delivery offering.

The problem? We couldn't talk about it. So we didn't. Instead we let them talk about us.

When the announcers said 'free' we promoted our free delivery by tweeting a code for free burritos. The campaign earned 2 billion impressions.

200k unique participants throughout the series.

Delivery spiked by 100% year over year and chipotle didn't spend a dollar on sponsorship....

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