Cisco: Internet for the Future

Cisco, a multinational technology conglomerate, created the Internet for the Future event in the US to show its positioning as a leader in the future of technology.

Technology is advancing at such a rapid pace that it is outgrowing the capabilities of today's internet. Cisco had been historically perceived as a legacy brand in an increasingly competitive environment. Over the last five years, Cisco was hard at work developing a series of products to help usher in the future of the internet. The challenge: leverage the new products and completely flip the perception and narrative to position Cisco as an innovative force that will impact the future of technology. Cisco and FleishmanHillard weren't just unveiling a new product portfolio, we were showcasing how Cisco's revolutionary vision would...

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