Clorox Healthcare: Simple swab, shorter stay – take a swipe at antibiotic resistance

Clorox Healthcare, a hygiene brand for medical environments, promoted a nasal antiseptic product through PR and social media in the US.

Campaign details

Advertiser: Clorox HealthcareBrand: Clorox HealthcareAgency: KetchumCountry: United States

Situation Analysis

A mother of three young children is rushed to the ER with appendicitis. This woman is one of the lucky ones—it's routine surgery with minimal recovery time, and she goes home in just two days. But for some, what should be routine turns tragic. Between 2% and 5% of inpatient surgery patients suffer surgical site infections (SSIs) that lead to complications and even death. The consequences are devastating for patients and their families.

The most common cause of SSIs? S....

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