Campaign details
Brand: Crisis Management Initiative (CMI)Agency: Miltton, Miltton Creative and Cocoa Mediaproductions
CMI is a small, independent NGO working towards peace in conflict areas across the world. Largely dependent on public money, CMI found its funding severely reduced by the Finnish government's budget cuts. Luckily, the Finns have a soft spot for CMI's founder, Nobel Peace Prize Laureate Martti Ahtisaari, whose 80th birthday was coming up. It was clearly an opportunity to create the biggest ever birthday surprise.
Objectives
- Raise funds for CMI's peace mediation work
- Raise awareness of CMI's work among the Finnish public
- Create...