CMI: Don't Tell Martti

CMI, a small independent NGO, launched a fundraising campaign in Finland to raise funds for its peace meditation work, and to raise awareness, by positioning itself as a peace mediator on a global stage.

Campaign details

Brand: Crisis Management Initiative (CMI)Agency: Miltton, Miltton Creative and Cocoa Mediaproductions

CMI is a small, independent NGO working towards peace in conflict areas across the world. Largely dependent on public money, CMI found its funding severely reduced by the Finnish government's budget cuts. Luckily, the Finns have a soft spot for CMI's founder, Nobel Peace Prize Laureate Martti Ahtisaari, whose 80th birthday was coming up. It was clearly an opportunity to create the biggest ever birthday surprise.

Objectives

  • Raise funds for CMI's peace mediation work
  • Raise awareness of CMI's work among the Finnish public
  • Create...

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