Campaign details
Brand: CMR SurgicalAgency: Hanover Communications
Campaign: Revolutionising Surgery for Good
Introducing the challenge
CMR Surgical (CMR), a British start-up building the next generation surgical robot, approached us in 2017 with a big challenge. The surgical robotics industry was dominated by one player, who had a virtual monopoly and big budgets for PR and advertising. Known by few outside their converted barn headquarters in the Cambridge countryside, CMR had a fraction of the budget and were not yet able to reveal their ground-breaking robot, Versius.
What they lacked in recognition they made up for in ambition...