CWS-Boco: Safe at Work Coalition

The Safe at Work Coalition was founded in Poland to raise awareness of the issue of safety at work in Poland through content and PR.

Campaign details

Advertiser: CWS-bocoBrand: CWS-bocoAgency: Fleishman-Hillard sp. z o.o.Country: Poland

Overview

Two years ago, Central Statistical Office in Poland showed that every year about 100 000 people are injured in accidents at work. Alarming statistics proved that health and safety trainings, usually associated with boring seminars, needed an overhaul and needed to be widespread – especially among employers and employees of small and medium-sized enterprises. Health and safety is obligatory, but a niche topic for businesses and often a neglected subject. This wasn't helped by the fact that there was no platform for...

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