Deloitte: A way to explain the state budget that even kids can understand

Tax firm Deloitte Portugal managed to differentiate itself from competition by using kids to explain the state budget.

Campaign details

Advertiser: Deloitte PortugalAgency: ATREVIA PORTUGAL

Situation

When the State Budget is discussed, the main tax firms in Portugal want to position themselves in the market using public relations. All of them have the strategy of releasing content to the media (earned and owned). This strategy has turned this topic into a battle in which the players wrestle without any differentiated weapons. Therefore, the content quality has not been until now a critical success factor, as the "fight" has focused on the channel instead of the message.

Objectives

To differentiate Deloitte's line and tone of communication...

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