Dove Men+Care Champions Paternity Leave for All Dads This Father’s Day

Dove Men+Care, a men’s skincare brand, celebrated dads on Father’s Day in the US by making contributions to crowdfunding pages looking to raise money for paternity leave.

A brief description of the assignment

Since the brand launched in 2010, Dove Men+Care has been committed to driving a positive conversation around masculinity, fatherhood, and celebrating how real men care today.

In 2018, the brand sought to not only celebrate dads and the roles they play, but also drive awareness around an important issue many men and their families are facing today. While a majority of men understand and value the importance of taking time off to care for a newborn, a lack of access, workplace pressures, and cultural stigmas still prohibit this from being a reality for many....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands