East African Breweries Limited: Launch of White Walker by Johnnie Walker

East African Breweries Limited, a beverage company, partnered with HBO Network to produce a limited-edition whisky in Kenya, inspired by the critically acclaimed TV series, Game of Thrones.

Background Statement

In November 2018, Diageo, the parent company that owns majority shares of East African Breweries Limited (EABL), teamed up with HBO Network to produce a limited-edition whisky inspired by the critically acclaimed TV series, Game of Thrones (GOT), which was coming to an end in July 2019.

Diageo, through its whisky specialist and master blender, George Harper, created White Walker by Johnnie Walker (JW) - a whisky that was launched in Kenya in April 2019.

White Walker by Johnnie Walker was a limited-edition Scotch whisky blend inspired by the chill-inducing White Walkers' characters from Game of Thrones. Inside...

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