Brief
Every morning, every day, hundreds of millions of people hear their alarm, hit snooze and roll over. Add those minutes up: millions and billions of hours, days, years, wasted.
Imagine what our species could accomplish if we all, collectively, refused to snooze...
There sure are a lot of mattress brands out there all of a sudden. A mattress in a box. A mattress in a bag. Comes with a 1,000 day guarantee. Will gently caress your body to sleep and only give you nice dreams. How do you stand out?
Our brief: develop a positioning campaign to differentiate Eve...