Eve Sleep: Refuse to Snooze

Eve Sleep, an e-commerce mattress company, increased awareness and sales in the UK by launching an open letter and podcast that told of the negative impact snoozing has on our health.

Brief

Every morning, every day, hundreds of millions of people hear their alarm, hit snooze and roll over. Add those minutes up: millions and billions of hours, days, years, wasted.

Imagine what our species could accomplish if we all, collectively, refused to snooze...

There sure are a lot of mattress brands out there all of a sudden. A mattress in a box. A mattress in a bag. Comes with a 1,000 day guarantee. Will gently caress your body to sleep and only give you nice dreams. How do you stand out?

Our brief: develop a positioning campaign to differentiate Eve...

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