Campaign details

Brand: Fantasy Life
Agency: Hot Paper Lantern

A Fantasy Player's Fantasy

It's rare when personal passions and client work mix. But this is precisely what happened for several members of the Hot Paper Lantern team when Fantasy Life, a one year-old fantasy sports app founded by ESPN's Matthew Berry, became an HPL client in the spring of 2019.

When Berry first walked into the HPL office, it was a celebrity sighting for HPL's more avid fantasy sports players.

But Berry and his team were there to take care of business. Recognizing the explosive growth taking place in online fantasy betting due to changes in state and federal laws, the Fantasy Life leadership team realized that the changes swirling around the fantasy sports category was an opportune time to double down on its mission of becoming the number one app for breaking news and information for fantasy sports players.