Fellowes: Emma – Work Colleague of the Future

Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.

Overview

We have more health education than ever and yet we're getting sicker. One of the biggest reasons for this? The office. People know that desk jobs are bad for our health, but like smoking, knowing isn't enough to change bad habits. We needed a shock from the future to bring Fellowes' workplace health warning to life. Say hello to Emma. Our work colleague of the future. She's a horrifying glimpse of our future poor health based on current office working practices. Within 24-hours Emma became a worldwide cultural phenomenon, a meme and TV star, all driving unprecedented enquiries for...

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