FleishmanHillard: FH Perspectives

FleishmanHillard, a PR and marketing agency in the US, created a diversity and inclusion program that helped improve processes from hiring and leadership opportunities to client work.

Campaign details

Agency: FleishmanHillard

To Be The Most Inclusive Communications Agency In The World.

No, that's not enough. We won't stop until we make the world a more inclusive place. Our all-in push for Diversity and Inclusion (D&l) is why we created FH Perspectives in Spring 2018. It's more than a "program." It's an umbrella for all things D&l at FleishmanHillard — from hiring, recognition and leadership opportunities to client work and community impact.

OUR GLOBAL MISSION STARTED WITH LOCAL AMBITIONS.

To change our industry, we first had to look within our own agency. We dug deep...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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