From Shadow to Spotlight: How speaking helped Zoox gain an inside track on rivals

Autonomous vehicle manufacturer Zoox used a curated speaking strategy to leverage media coverage for the company in the US.

Campaign details

Brand: Zoox Agency: The Bulleit Group

About The Bulleit Group

We help our clients tell stories that matter and work to solve some of their most complex communications challenges.

Our team has a diverse background—we are anthropologists, data scientists, politicos, journalists, teachers, etc.—but we all share a passion for storytelling.

We get fired up when experimentation leads to reinvention.

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  • 35 employees
  • Frontier tech-focused; mix of B2B and B2C experience
  • Strategic, holistic PR including expertise in branding, media relations, content, and events...

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