Harvey Nichols: Broken Windows

London department store Harvey Nichols changed its name and staged a window-smashing exercise to become the most-talked-about department store during London Fashion Week.

Campaign details

Brand: Harvey NicholsAgency: Fanclub PR & TBWA London

On March 1st 1912, Anne Harvey discovered that eight of her windows had been smashed by women of the suffragette movement, led by Emmeline Pankhurst. This award entry is the story of how this moment in history repeated itself, over 100 years later.

The Challenge

Harvey Nichols in Knightsbridge, London, has five floors of womenswear. It competes for the attention of women against London's other large departments stores: Selfridges, Liberty and Harrods.

With more floors dedicated to womenswear than any of its competitors, and one floor which...

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