HBO Latin America: Game of Thrones Season Finale

HBO, a cable television company, promoted its Game of Thrones finale in Argentina by launching fan festivals and influencer partnerships to represent the series.

GoT Season Finale

Introduction and Goals

In 2018, JeffreyGroup began working as HBO Latin America's communication agency in Argentina. 2019 brought the end of one of the greatest productions and mass phenomenon of our generation: Game of Thrones.

In order to increase brand visibility and strengthen relationships with influencers, JeffreyGroup rose to the challenge and implemented a tactical plan that met expectations of fans, influencers, and media. The objectives of this campaign were:

  • Consolidate HBO Latin America's positioning as a leading entertainment company in the country.
  • Strengthen their relationship with influencers.
  • Become a beloved brand among consumers who often don't...

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