Hidden Valley Ranch: National Ranch Day

Hidden Valley Ranch, a ranch dressing brand, increased brand awareness in the US by launching a 24-foot bottle installation that allowed visitors to fill any size container with its ranch dressing.

Description

Hidden Valley Ranch is the originator of ranch dressing and can be found in one-third of American households. Our fans are dedicated to ranch and have a love for HVR that knows no bounds. The brand wanted to use this passion to engage a younger, millennial fan base, encouraging them to dip, dunk and drizzle HVR on all kinds of foods.

Diving deep into ranch-fandom, HVR understood that the way to honor a flavor as tasty as ranch was to have a larger-than-life celebration. Since ranch has its own national holiday (as all great things do), we were tasked...

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