Description
Hidden Valley Ranch is the originator of ranch dressing and can be found in one-third of American households. Our fans are dedicated to ranch and have a love for HVR that knows no bounds. The brand wanted to use this passion to engage a younger, millennial fan base, encouraging them to dip, dunk and drizzle HVR on all kinds of foods.
Diving deep into ranch-fandom, HVR understood that the way to honor a flavor as tasty as ranch was to have a larger-than-life celebration. Since ranch has its own national holiday (as all great things do), we were tasked...