Campaign details
Brand: Hotels.com Agency: ICF Next
The Situation
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within "Four Weddings and a Funeral" completed with a branded veil, a bride mentioning Hotels.com during her vows, and even Hotels.com mascot Captain Obvious as the wedding-reception DJ.
As brand integrations go, it was close to perfect. Transparent and self aware within the script, and also exactly on brand for the famously irreverent booking site.
The question facing the brand was how to extend the moment beyond the...