Huawei's Unfinished Symphony

Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology and launched it at an event in London to promote its brand among UK consumers.

Summary

Imagine combining the power of AI with an award-winning composer to finish a 197-year-old symphony?

HUAWEI's 'Unfinished Symphony' did just that, taking the AI conversation a step further and completing Schubert's famously unfinished Symphony No. 8.

The innovative one-of-a-kind musical feat rewrote history, literally, and attracted global attention and effectively positioned HUAWEI as the frontrunner of AI innovation. The 'world first' performance also allowed over 400 people to experience first-hand the first time in the world that AI has been used to finish a classical piece of music.

Brief & Objectives

In 2018, HUAWEI launched its brand promise -...

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