Campaign details
Brand: Hungarian Telekom Agency: Uniomedia
Summary
Hungarian population is ageing rapidly, while their digital literacy is very low: 19% of the total population is over 65 but only 6% of Hungarian Facebook users come from this age group. 64% of them uses the internet less than once per month and just one in four elderly people (25%) has ever been on YouTube in their life. Digital literacy and proficiency in handling digital devices have become a major divide separating generations, which is a major issue during the summer holiday: children spend more time with grandparents...