INSIGHTEC: Bringing Life-Altering Med-Tech to National Attention

INSIGHTEC, a medical technology company, increased awareness of its neurosurgery treatment for Essential Tremor (ET), in the US by launching a patient reference programme to share stories of how they have helped.

Background

Imagine what your life would be like if you couldn't drink coffee without spilling it everywhere. Or hold a spoon steady enough to eat your favorite soup. Or tie your shoelaces by yourself. This is the reality for people living with Essential Tremor (ET), which is the most common movement disorder in the U.S., affecting more than 7 million people – the majority of whom are elderly.

Characterized by uncontrollable shaking, those living with ET find basic tasks like eating, dressing and writing significantly disrupted, dramatically impacting everyday life. Symptoms often cause people to withdraw socially, leading to psychological...

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