Ketchum: A pivot toward the future

Ketchum, a PR firm in the US, restructured from a PR agency to a communications consultancy to be a better partner for today's communications and marketing clients.

Campaign details

Agency: Ketchum

Ketchum: A Pivot Toward the Future

Communications and marketing executives want partners, not order takers, to help them navigate today's disjointed landscape and see around the corner. They need trusted advisers who understand their industry and can think beyond the brief. More than ever, they need to see a return on their investment. They seek an agile team who can both design and execute creative solutions that are informed by data and that deliver business impact through the right mix of media, content and channels.

Yet, the traditional large agency model, built around geographic P&Ls,...

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