Campaign details
Brand: Korn FerryAgency: Man Bites Dog
The Challenge
Korn Ferry, the global executive search firm, acquired management consultancy, Hay Group, as part of its strategy to create a comprehensive people and organisational consultancy firm.
Korn Ferry challenged Man Bites Dog to create a global C-Suite thought leadership campaign that would reinforce the new organisational consultancy's uniquely broad talent capability and elevate its position from transactional headhunter to strategic advisor leading thought on the issues that matter.
Competition for C-Suite attention has never been so intense. The threat of disruptive innovation has elevated technology to the...