Launch of Hyundai Next Gen Verna – Cars are the New Gadgets!

Hyundai, an automotive brand, promoted its new Verna sedan vehicle by launching a tech-inspired national test-drive program in India to appeal to a new generation of customers.

Campaign details

Agency: First PartnersBrand: Hyundai Motor India

Situational analysis

Hyundai Verna needs to make a successful comeback in the hotly contested market segment of premium sedans

Hyundai is the second largest car maker in India. With its Modern Premium positioning, the company has a hugely successful portfolio of automobiles that personify the young Indian buyer's evolving aspiration for futuristic technology & features, appealing contemporary exterior design and fine interiors.

India is among the most fiercely competitive car markets in the world today. The world's best and the biggest automobile brands are present in the country, jostling...

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