Lipton: Don't Just Think; Do

Lipton, a tea brand, launched its Doing Good campaign in Nigeria to leverage Ramadan and connect with both Christian and Muslim consumers across Nigeria with a message of love.

Campaign details

Brand: LiptonAgency: Red Media Africa

Campaign description

Nigerians are very religious, with about half of its 180 million citizens as Muslims. This was an incentive for the Lipton brand to leverage on the Ramadan season to launch a campaign message on 'Doing Good', thereby connecting with both Christian and Muslim consumers across Nigeria with a message of love.

The aim was to connect with consumers on an emotional level. Through the campaign, Lipton intended to drive an emotional narrative that prompts the target audience to not only talk about being good, but actually take steps/actions...

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