Lukoil: New future for Khanty people in Western Siberia

Lukoil, a petroleum and natural gas extraction company, developed a unique program that has helped save Khanty – a small indigenous nation in Western Siberia – from extinction by creating a future for new generations.

Overview

  • Lukoil, a large private company in Russia, developed a unique program that has helped save khanty - a small indigenous nation in Western Siberia - from extinction, preserving language, culture, lifestyle and creating future for new generations
  • The program helped build local infrastructure - schools, healthcare, modern technologies, cultural and sports centers
  • The program has reinvented of the region as the internal tourism star, offering khanty-style outdoor sport, wellness and eco-tourism with snow yoga, taiga meditation, traditional hospitality and reindeer Olympics
  • This integrated communications campaign has reached over 150 million people - virtually everyone living in Russia!

Challenge

  • The...

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