Marie Gold: MyStartup

Marie Gold, a biscuit brand, launched a competition for non-workers to win money to start their own business venture in India.

Campaign details

Agency: Genesis BCWBrand: Marie Gold

Situation Analysis

India's popular biscuit brand, Britannia Marie Gold has been known to fuel homemakers and moms with energy and nutrition, to help them do more at home. But homemakers don't only have to be homemakers. Marie Gold realised through qualitative research that they aspired to do more and also be more. To dig deeper, it partnered with research firm Nielsen, and conducted the Marie Gold Women Entrepreneurship Study.The Study found that 48% of Indian homemakers had dreams when they were younger of becoming a business owner or using...

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