Campaign details
Brand: National Center for Missing & Exploited Children Agency: Powell Communications and M/H VCCP
Run Away Train 25
More than a year ago, Powell Communications was honored to join the making of RUNAWAY TRAIN 25, an initiative developed by the National Center for Missing & Exploited Children (NCMEC) and its creative partner, advertising agency M/H VCCP.
Our PR objective was to create a movement. To shift the public perception that it is someone else's responsibility to find and return missing kids, to the reality that anyonecan help raise awareness in their...