National Center for Missing & Exploited Children: Runaway Train 25

Non-profit organisation the National Center for Missing & Exploited Children launched an integrated national, local, print, broadcast, radio, online and social media PR campaign to launch Runaway Train 25, a music video that featured photos of missing children based on the viewer's location in the US.

Campaign details

Brand: National Center for Missing & Exploited Children Agency: Powell Communications and M/H VCCP

Run Away Train 25

More than a year ago, Powell Communications was honored to join the making of RUNAWAY TRAIN 25, an initiative developed by the National Center for Missing & Exploited Children (NCMEC) and its creative partner, advertising agency M/H VCCP.

Our PR objective was to create a movement. To shift the public perception that it is someone else's responsibility to find and return missing kids, to the reality that anyonecan help raise awareness in their...

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