Neste and Ponsse: Finlandia by Forest Machines

Neste, the world's leading supplier of renewable diesel, and Ponsse, a manufacturer of forestry vehicles, launched Finlandia by Forest Machines, a social campaign in Finland to celebrate the Finnish worker.

Campaign details

Brand: Neste and PonsseAgency: Kurio

Background and challenge

Unemployment is one of the biggest global problems of our times. (source: Global Risks Report 2017, World Economic Forum). In Finland the direct costs of unemployment for the society amount to €6bn annually. At the same time, 52 % of Finns thinks we should be prouder of our work (Source: The Association for Finnish Work).

This was the state of affairs in Finland when the country was getting ready for its 100thindependence day. Two globally renowned Finnish employers – Neste and Ponsse –...

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