Campaign details
Brand: Neste and PonsseAgency: Kurio
Background and challenge
Unemployment is one of the biggest global problems of our times. (source: Global Risks Report 2017, World Economic Forum). In Finland the direct costs of unemployment for the society amount to €6bn annually. At the same time, 52 % of Finns thinks we should be prouder of our work (Source: The Association for Finnish Work).
This was the state of affairs in Finland when the country was getting ready for its 100thindependence day. Two globally renowned Finnish employers – Neste and Ponsse –...