plusOne: Making masturbation mainstream

Clio, a design-forward consumer products company with a focus on personal-care products, launched its new plusOne vibrator brand through articles in a millennial-focused title in the US that showed women the importance of owning their sexual wellness.

Campaign details

Brand: plusOne Agency: Hotwire

Building a brand in a controversial category

The Situation Analysis

PUTTING VIBRATORS ON SHELVES

Clio, a design-forward consumer products company with a focus on personal-care products, was ready to launch its new brand plusOne - a sexual wellness personal-care brand with a four-product line up of affordable, high quality vibrators.

With an upcoming partnership with Walmart to sell vibrators in stores across the country and no experience in the sexual wellness space, plusOne's mission was to make sexual wellness as approachable and mainstream as its other personal care brands with...

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