Procter & Gamble: Always Fights to #EndPeriodPoverty

Always, the sanitary products brand, launched a campaign in the US and Canada to end period poverty among young girls, which resulted in 15 million pad donations.

Situation Analysis

As part of its 35+ year commitment to supporting girls during puberty and beyond, Always' well-known #LikeAGirl initiative found that more than half of girls experience a drop in confidence during puberty, and many never fully recover. After additional research revealing that a shocking number of girls across global regions have either left school early or missed school entirely because they did not have access to period products, and that many people were not aware this was happening in their own backyards, Always decided to tackle this problem, creating a #EndPeriodPoverty campaign aimed to help girls in need...

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