PROMPERÚ: How to grow a tourist destination in an unstable economy?

PROMPERÚ, the Commission for the Promotion of Peru for Exports and Tourism, successfully increased tourism rates in Peru from across Latin America, by deploying an experiential and influencer driven campaign.

Campaign details

Advertiser: PromperúBrand: PromperúAgency: Axon

This article has been translated from Spanish using Google Translate. Download the original here.

Background

PROMPERÚ is the Commission for the Promotion of Peru for Exports and Tourism, a Specialized Organization attached to the Ministry of Foreign Trade and Tourism, in charge of the promotion of Peru in the field of exports, tourism and image, in order to contribute to a sustainable and decentralized development of the country. Peru, a sovereign country in the south west of America, is made up of diverse landscapes: beaches,...

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