RFSU AB: Dear Condom II

RFSU, the Swedish Association for Sex Education, encouraged the use of condoms among young people in Sweden by releasing an explicit interactive film that shows what young people are thinking in the moment, based on feedback from research among the target.

About RFSU

  • RFSU (Swedish Association for Sexuality Education) was founded by human rights activist Elise Ottesen-Jensen.
  • They have been fighting for body rights since 1933.
  • RFSU sells condoms with all surplus profits directly funding research and sexual education all around the world.

Background Information

  • Increased use of condoms is directly correlated with decreased STDs and unwanted pregnancies.
  • Research by RFSU has found that an increasing percentage of young adults are not using condoms when sleeping with someone new. This was the starting point of our Dear Condom initiative.
  • The long term objective for RFSU is to close...

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