Summary
Concerned over massive smuggling of foreign rice into Nigeria, the Rice Processors Association of Nigeria (RIPAN) engaged in Strategic Public Relations campaigns which influenced a Presidential Directive and rapid actions by the Nigerian Customs Service (NCS) in tackling the menace and boosting the nation's revenue.
From over 70% of Foreign Rice predominant in the Nigeria Market as at April 2019 it reduced to 37% by December 2019 due to the effective campaigns on enforcements and awareness creations. This invariably translates to an increase of Nigerian rice in the market from less than 30% to over 60% within eight months....