RollsRoyce: Partnering India to make the country aerospaceready

Rolls-Royce, an aero-engine manufacturer, became the leader in India's dialogue on digitisation in engineering and green technologies in aviation.

Campaign details

Agency: First PartnersBrand: RollsRoyce

Situational Analysis

India recasting its defence and aerospace ambitions from imports to local manufacturing; Rolls-Royce an aerospace engineering giant with a rich legacy in India as a supporting partner.

According to the Stockholm International Peace Research Institute (Sipri), India has remained the world's largest importer of defence equipment in the period 2013-17. The country spent more than $100 billion in imports in the last 10 years. No country, especially one the size of India and facing the geopolitical environment that it does, can call itself a major power with such level...

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