Campaign details
Agency: First PartnersBrand: RollsRoyce
Situational Analysis
India recasting its defence and aerospace ambitions from imports to local manufacturing; Rolls-Royce an aerospace engineering giant with a rich legacy in India as a supporting partner.
According to the Stockholm International Peace Research Institute (Sipri), India has remained the world's largest importer of defence equipment in the period 2013-17. The country spent more than $100 billion in imports in the last 10 years. No country, especially one the size of India and facing the geopolitical environment that it does, can call itself a major power with such level...