Samsung Electronics Romania: Project Stratos

Samsung, an electronics brand, launched its Galaxy S9+ model into space in Romania to capture the attention of millennials.

Why is This Campaign Worthy of an Award

This campaign should win the award because the idea behind it, that is truly unique and the execution - the first smartphone send into Space by one of the most well known and loved Romanian influencers. We turned our smartphone into the hero of an amazing experience - since it was able to travel into stratosphere and come back safely with the proof that it reached 35 thousand meters above the ground. The entire experience can be discovered in Mihai Hash's video - Project Stratos. We also used Samsung's social media channels...

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