Shell: Engineering Real-Life Heroes

Shell, the oil company, created a social and earned media campaign encouraging female millennials in the UK to take part in the Shell Eco-marathon, its energy efficiency competition.

Campaign details

Brand: ShellAgency: Edelman, London (PR Agency) and Littte Dot Studios (Production)

Background

The UK has the lowest representation of female engineers across Europe, making up only 11% of the industry.

To meet increasing demand for more and cleaner energy solutions, Shell knows we must make the engineering workforce far more diverse, as it believes this will play a critical factor in innovative and creative thinking. That's why it's vital to capture the imagination of future generations, and encourage them to become STEM visionaries, who can play their part in solving the world's energy challenges.

We...

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