Sony Alpha Universe 2019

Sony, a technology company, showcased the different aspects of its cameras across Europe by launching a blog-powered website that featured interviews and video-led content from photographers that had used them.

In Brief

We created an online community of ambassadors for Sony's range of Alpha Cameras.

Along the way we've driven in excess of 3 million page views across the site we created, while the film content featuring key ambassadors was viewed over 1.2 million times.

Objectives

Engage an audience of "pro-sumer" photographers across Europe with the high-end Sony Alpha range of cameras.

Drive sales of the cameras and lenses, bringing a fresh audience to the Sony Alpha brand.

If a photographer can be persuaded to pick up a camera from one brand, they're likely to be loyal for life -...

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