In Brief
We created an online community of ambassadors for Sony's range of Alpha Cameras.
Along the way we've driven in excess of 3 million page views across the site we created, while the film content featuring key ambassadors was viewed over 1.2 million times.
Objectives
Engage an audience of "pro-sumer" photographers across Europe with the high-end Sony Alpha range of cameras.
Drive sales of the cameras and lenses, bringing a fresh audience to the Sony Alpha brand.
If a photographer can be persuaded to pick up a camera from one brand, they're likely to be loyal for life -...