Stonyfield Organic takes its mission to new pastures

Stonyfield Organic, a yoghurt brand, increased awareness and sales in the US by partnering with actor Adam Scott to produce video adverts that raised awareness of the number of children's playing areas and outdoor spaces treated with dangerous chemicals.

The Challenge

Since its founding over 35 years ago, Stonyfield has always been an advocate for healthy people and a healthy planet. Those efforts brought a better yogurt product to market, paving the way for the vibrant organic food industry we recognize today.

Of course it wasn't always that way, and Stonyfield has faced more than its share of naysayers and detractors to bring its organic food wisdom mainstream.

So perhaps that's why a campaign that has absolutely nothing to do with yogurt – or even food for that matter – was something only a brand as steeped in mission,...

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