Campaign details
Brand: TCS
Summary
To overcome the limitations of the 'schoolmasterly' methods of many prevention campaigns, the Swiss Touring Club (TCS) has adopted an unusual approach and launched the MADE VISIBLE® lifestyle label: meeting with resounding success and broad acceptance among partners and all road users.
Reason Why
Dangerous situations caused by road users being overlooked are a daily occurrence on Swiss roads.
The Road Safety Fund is seeking to mitigate this danger with the Road Safety Campaign 2017–2019, addressing among other things the issue of visibility.
- Aim: To significantly reduce the number of accidents on Swiss...