Touring Club Swisse: Made Visible

Touring Club Swisse (TCS), a motor club, launched the Made Visible campaign in Switzerland to promote its new lifestyle label.

Campaign details

Brand: TCS

Summary

To overcome the limitations of the 'schoolmasterly' methods of many prevention campaigns, the Swiss Touring Club (TCS) has adopted an unusual approach and launched the MADE VISIBLE® lifestyle label: meeting with resounding success and broad acceptance among partners and all road users.

Reason Why

Dangerous situations caused by road users being overlooked are a daily occurrence on Swiss roads.

The Road Safety Fund is seeking to mitigate this danger with the Road Safety Campaign 2017–2019, addressing among other things the issue of visibility.

  • Aim: To significantly reduce the number of accidents on Swiss...

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