Truth Initiative: The Truth About Opioids

truth, the national public health organisation, reached out to the youth segment to inform them of the dangers of prescription opioids in the US.

Situation Analysis

Every day, more than 130 people in the United States die as a result of opioid misuse– that is one person every 11 minutes.

Sadly, young people are particularly vulnerable to the risks associated with opioid misuse, addiction and the dangerous spiral down from prescription to illicit use. Each day in 2017, an estimated 1,300 young adults misused an opioid prescription for the first time. And in 2016, 1 in 5 deaths among young adults were opioid related. Moreover, recent data from the National Institute on Drug Abuse show young adults aged 18-25 are...

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