Trygg Trafikk (Norwegian Council for Road Safety) & If: Some battles are worth fighting

Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.

Initial situation

In 1970 more than 100 children were killed in car accidents in Norway. In 2017 only 4 children died. The reasons behind this positive development are: changes is rules and regulations concerning car safety, a wider range of safety equipment such as children car seats available, and general rise in awareness about car safety also for children.

Studies show that for smaller children below the age of 4, securing your child facing the rear reduces the risk for fatal injuries in case of a car crash with 90 percent.

Trygg Trafikk (The Norwegian Council for Road Safety) therefore...

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