Unilever South Africa - Shield: Sbonis’Idiski

Shield, a deodorant brand, launched PR events that discussed the state of football development in South Africa to increase relevance for the brand and its soccer sponsorship.

Background

Context

The Shield Sbonis'iDiski programme is geared at empowering young South African soccer talent through grassroots development and skills training. Through its partnership with Chelsea Football Club, the campaign guarantees young footballers an opportunity to receive world-class training skills and further, give three talented soccer players a once-in-a-lifetime opportunity to train with global champions on international turf.

Furthermore, Shield has also partnered with Orlando Pirates Football Club to provide even more impact as they keep a close eye out scouting for one deserving player to join the Orlando Pirates FC development team with a one-year contract. Shield also expanded...

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