Visit Oslo/Innovation Norway: The Proud Experience

Tourism body, Visit Oslo, invited gay people from not-so-gay-friendly countries, to join the Oslo Pride Parade and position the city as a safe one for LGBQT+ visitors.

Campaign details

Brand: Visit Oslo/Innovation NorwayAgency: Trigger Oslo

Summary

In the summer of 2018 Oslo invited three people from the LGBTQ+ community in countries where it is more problematic to be who they are, to take part in the Oslo Pride Parade. By experiencing Oslo and Pride through their eyes we could highlight how proud we are of our city and show that this is a safe city you can visit without having to limit yourself.

Time Frame of Project

July 2018

Insight & Objective

Traveling as an LGBTQ+ is somewhat different than other travelers. There is...

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