Volvo Cars: The E.V.A. Initiative

Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.

Brief Description

The EVA Initiative contains a previously unseen transparency in the automotive industry, and launched both with a globally-covered live streamed press event held at Volvo Cars HQ, and with traditional PR. Sharing more than 40 years of safety research, Volvo Cars' core USP, sparked a global conversation about gender equality in the auto industry — not by just addressing the issue, but by providing solutions, making it to the cover of The Times and BBC's morning television show, as well as hundreds of other media outlets, as the move is almost unheard of in today's day and age....

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