WarnerMedia: Cartoon Network Soccer Superfan

Cartoon Network, a cable channel, launched a new season of the most popular soccer animation series in South Africa and partnered with Supersport United Soccer Schools to promote soccer among children.

Opening Statement

If you live in Africa or have ever spent time travelling in Africa, you will have undoubtedly seen children playing soccer. If you pause to watch, you'll probably be invited to join in. And if your enthusiasm doesn't quite match your speed or skills, your efforts will be met with howls of laughter!

Through the CN Soccer Superfan campaign, Cartoon Network brought on exciting pitch action with the Shibobo's, Tsamaya's and dribbles - making it the ultimate soccer destination for AFCON 2019!

Statement of Problem and/or Opportunity

Cartoon Network, a brand owned by WarnerMedia, is the multi-platform entertainment...

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