Campaign details
Brand: Washington State Department of Health Agency: C+C
Situation
Sexual violence has come to the forefront in recent years as a result of the #MeToo movement empowering victims to come forward and report perpetrators. These efforts shine a light on an important issue, but largely focus on helping victims only after the fact.
Washington Department of Health (DOH) instead wanted to investigate and tackle the roots of a pressing social issue within its state.
- 45% of female Washingtonians have experienced sexual violence during their lifetime (2010-2012 survey from NISVS)
- 17.7% of female 10...