The Movember Foundation: Men, you're not talking, so try ticking

The Movember Foundation, a charity that aims to tackle the biggest health issues faced by men, got men in New Zealand to talk about their mental health by creating an online survey, the Mensus, which gave them tailored messages to send to friends based on their answers.

Campaign Objectives & Challenges

Changing the face of men's health

The Movember Foundation is a charity that aims to tackle the biggest health issues faced by men.

When Movember started in New Zealand in 2003, their funding went exclusively towards testicular cancer research. Since then, they have broadened their remit into mental health and depression support programs.

As men often don't like to talk about sensitive issues like depression, Movember gives them a fun and distinctively male way to do it, by growing a moustache in November.

They are now the largest male focused charity in New Zealand.

Last year,...

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