Aquafina: Aquafina Vietnam International Fashion Week

Bottled water brand Aquafina elevated brand awareness in Vietnam through sponsorship of a leading Vietnamese fashion platform.

Campaign details

Brand: AquafinaBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agency: JWTCountry: VietnamIndustries: Bottled watersMedia channels: Packaging & design, Product placement, Public relations, Sponsorship - event, property, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Aquafina’s tagline has always been ‘pure water that tastes good’. However, to win consumers’ hearts, its message needed to go beyond just highlighting the benefits of water. It needed to evolve and keep pace with the changes in society.

Aquafina believes that what’s on the outside...

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